Keywords Are Key

There is much talk online concerning the use of keywords. But is the proper use of keywords truly worth all they hype? The short answer is, yes. The proper use of keywords in your online articles, blogs, or postings will not only help you get more traffic, but will also help you become a more effective writer overall.

If you will learn how to use keywords you will begin to see more people finding your writing and viewing it. The consensus from what I have read so far is that keywords should account for about 2%-7% of your article content. This includes the title of your posting, as well as any headers you use. In fact, you should figure out how to include your keywords into those two areas every time you write. Search engines will crawl the web and search out websites and then list them in their searches according to how relevant they are to the keywords applied. So in essence, the better you learn to use keywords, the higher you will be listed on search engines. But be sure not to overuse keywords either. If search engines feel that you are abusing this aspect, they will in a sense ban you from their searches altogether. So learn how to balance your use of these gems and find ways of incorporating them effectively.

One way to avoid over usage is to look for alternative words to use throughout your posting to substitute for each keyword. If you are writing an article that is going to be using school as one of its keywords, try and use other words in its place like institution, establishment, place of education, etc. One place to find alternative words to use can be found at www.dictionary.com and then accessing the thesaurus function it offers. This will not only ensure you do not abuse your keyword, but also make your posting or article more appealing.

Another tip for keyword use is to not be stuck on using single words for them. Many are now turning to two and three word keyword phrases. Instead of just using school, you could use public school, or public school system. The reason for doing this is that the web has become inundated with one word keywords. By using two and three word phrases you will narrow the search options and have fewer competitors for the same keywords. This will ultimately mean higher positions on search engines.

Finally, by learning to use keywords effectively you will make your writing more effective overall. Anyone that has written for any length of time understands that you must not only catch the attention of a reader, but then keep it as well in order to be successful. By learning to use keywords effectively, you will catch the reader's attention in the title and headings, and then keep them interested by providing a focused article. If you are having to remember your keywords, you are having to stay on topic.

I hope that these tips will help you in your writing experience.